Sauna People

About us

Our Journey to Sauna Excellence

At Sauna People, we’re not just building saunas, we’re creating spaces where löyly comes to life.

The Finnish word “Löyly” refers to the beneficial water vapor that arises during a sauna infusion. However, translating the term simply as infusion would be inadequate. In Finland, Löyly is also referred to as the spirit or soul of the sauna.

Since 1992, when Harry Stein, a Finn with a passion for authentic sauna culture, saw an opportunity to bring the real Finnish sauna experience to New Zealand. He began importing world-class equipment and sharing the deeper meaning of sauna with Kiwis.

That legacy lives on.

Today, owners Warren and Karen Duncan carry forward Harry’s mission: not just to sell saunas, but to bring a genuine Finnish sauna experience to New Zealander’s. With a background in science, Warren understands the critical elements influencing the perfect löyly. That knowledge helps us build saunas that don’t just heat up but truly feel right. Where design, materials, and steam all align in harmony.

Through our exclusive partnership with SAWO of Finland, we continue to offer New Zealanders the very best in sauna and steam. This strong relationship ensures our customers receive the best value product, backed up by superior pre-sales and after-sales support. We work with clients nationwide, helping them create spaces where the perfect löyly can be found repeatedly.

Because in the end, it’s not just about building a sauna. It’s about crafting the ideal löyly.

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